Module ID: OUGD505 Module Brief: Product Range Distribution
Module Leader: Danny Cookney Module Deadline: 22/05/15 (14:00)
Brief Deadline: 22/05/15 (14:00) Outcomes Assessed: 5A7, 5A8, 5B5, 5C6, 5C7
Studio (Task) Deadline: 30/04/15 (15:30)
Task
Background:
Understanding the needs of specific layouts for specific jobs is key to your development and practice. There are many times as a designer that you will have to consider differing formats for layout due to clients’ needs and also the need of information.
This one week task is a practical exercise that will highlight layout skills and understanding of application of text, point sizes, columns, margins, gutters, image, page size, bleed, scale, format, pagination, fluidity, audience and composition.
You will be given dummy type / text / images to work with during this task that is studio based. You will be given instructions per layout requirements and also a context to help you decide how information should be positioned and organised.
You will be expected to add your own design flourishes upon these designs, where appropriate.
You will share visual representations of your work with a partner / small group.
Layout 1 – Minimal Text / image: A5 Flyer
Layout 2 - Text Heavy / Imagery: Concertina spread (10x A5 pages)
Extended Practice:
As soon as you have completed your flyers and brochures, you are expected to extend the range of design across platforms. Suggestions are: Poster / mail shot / tickets and appropriate mediums.
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Disobedient Objects North Brief 1
Background:
This simple layout will ask you to utilise a short amount of body copy, title, date, and location. The minimal amount of text allows for the simple use of single imagery and the type to serve as the main visual elements.
Brief:
You are asked to produce a simplistic flyer design for a 'Disobedient Objects North' Exhibition at the People's History Museum (www.phm.org.uk) using the instructions below.
Specifications:
Format: A5 – Portrait
Title: Disobedient Objects North
Sub-Title: In Association with the V&A
Date: August 3, 2015 - August 29, 2015
Location: People's History Museum, Manchester.
Contacts:
www.phm.org.uk
www.vam.ac.uk
Image: Single exhibit-based image, People's History Museum logo, V&A logo,
Use of two colours only: Black and white
(Use embedded InDesign file and follow grid.)
Save as PDF file.
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Disobedient Objects North Brief 2:
Background:
This text/image heavy layout will ask you to utilise body copy, title, date, and location, heading, sub heading, imagery, indexes, highlighted quotes. The amount of text allows for the use of imagery and the type to serve as the main visual elements.
Brief:
You are to layout and design a 10-page concertina folded brochure for a forthcoming exhibition titled ‘Disobedient Objects North’ at People's History Museum, Manchester. All images, copy and branding are included. You have to create a visually stimulating layout that showcases the artists’ imagery but does not sacrifice important information in this process. The images and information must flow harmoniously and offer a taste of what is to be expected during the exhibition. One further consideration may be whether you emphasise the 'North' aspect: whether the materials need to offer a distinction between this and the V&A (London) exhibition from 2014-2015.
Branding elements must be kept to black and white. Images must be unaltered and in colour.
Considerations:
Headings, headlines, body copy, grid, type, colour, image sizing, bleed, margins, flow, audience, narrative, language, purpose, size, external print methods, preparing for print, stock, distribution.
Specifications:
Format: A5 x10 – Portrait – Concertina spread (front and back).
Title: Disobedient Objects North
Sub-Title: In Association with the V&A
Date: August 3, 2015 - August 29, 2015
Location: People’s History Museum, Left Bank, Spinningfields, Manchester, M3 3ER, United Kingdom
Introduction:
Disobedient Objects is an exhibition about the art and design produced by grassroots social movements. It includes exhibits loaned from activist groups from all over the world, bringing together for the first time many objects rarely before seen in a museum.
Additional info:
From a Suffragette tea service to protest robots, this exhibition is the first to examine the powerful role of objects in movements for social change. It demonstrates how political activism drives a wealth of design ingenuity and collective creativity that defy standard definitions of art and design. Disobedient Objects focuses on the period from the late 1970s to now, a time that has brought new technologies and political challenges. On display are arts of rebellion from around the world that illuminate the role of making in grassroots movements for social change: finely woven banners; defaced currency; changing designs for barricades and blockades; political video games; an inflatable general assembly to facilitate consensus decision-making; experimental activist-bicycles; and textiles bearing witness to political murders.
Additional info:
Disobedient Objects How-To Guides
Disobedient objects are often carefully designed solutions to problems faced by activists on the ground, in the midst of social and political movements around the world. The exhibition includes several take home guides on how-to make some of these objects, from Book Bloc Shields to Tear-Gas Masks. Made available with help from many of the activists who created these objects, the guides were illustrated by Marwan Kaabour at Barnbrook. Additionally, these are now available online at www.vam.ac.uk.
Additional info:
Essentially Disobedient Objects is an exhibition about out-designing authority. Looking beyond art and design framed by markets, connoisseurs and professionals, this exhibition considers the role of social movement cultures in re-making our world from below. Disobedient objects can be ingenious and sometimes beautiful solutions to complex problems, often produced with limited resources and under duress. Working by any media necessary, they may be poor in means, but they are often rich in ends.
Disobedient objects have a history as long as social struggle itself. Ordinary people have always used them to exert counterpower, and object-making has long been a part of social movement cultures alongside music, performance and the visual arts. While these other mediums of protest have been explored before, this exhibition is the first to look broadly at material culture’s role in radical social change. It identifies these objects as part of a people’s history of art and design.
Additional info:
When looking at making which places itself in social movements’ conditions of production, we have tried to select objects which embody an important or notable moment in their histories of making. But it is far from an exhaustive survey. We hope this exhibition will be a starting point to get beyond easy stereotypes and open up objects of social movement cultures as an area for further study.
Quote:
"First they ignore you. Then they ridicule you. And then they attack you and want to burn you. And then they build monuments to you." — Nicholas Klein
Contacts:
www.phm.org.uk
www.vam.ac.uk
http://www.vam.ac.uk/blog/section/disobedient-objects
Images:
Disobedient Objects ident / V&A logo / People's History Museum logo
Multiple Exhibit imagery
(Use embedded InDesign file and follow grid.)
Save as PDF file.
Print proof copy if possible, but not essential.
Extended Practice:
As soon as you have completed your flyers and brochures, you are expected to extend the range of design across platforms. Suggestions are: Poster / mail shot / tickets and appropriate mediums.
Mandatory Requirements
Completed flyer design.
Completed Brochure Design.
Completed work to be posted on to your Design Practice blog and tagged with OUGD505 Studio Task 03.
Deliverables
Flyer Design saved as PDF file.
Brochure Design saved as a PDF file.
Extended practice, which is expected but not limited, to posters, mail shots, tickets, way finding.
Optional printed physical outcome, but would be preferred if possible.
We also aim to document the group's studio process plus the generated work within a blog post at www.phm.org.uk
The first step was to look at the websites as I had previously visited the exhibition in London. The exhibition space in manchester is much more intense in terms of its graphic design- the use of black and darker colours definitely show the types of work exhibited here. However the V&A is designed much simpler with large photographs and simple typography. In my publication I need to find a way of incorporating these two elements.
The first step was to look at the websites as I had previously visited the exhibition in London. The exhibition space in manchester is much more intense in terms of its graphic design- the use of black and darker colours definitely show the types of work exhibited here. However the V&A is designed much simpler with large photographs and simple typography. In my publication I need to find a way of incorporating these two elements.
The "north" element of the artwork is suggested as important as a new element. The logo for peoples history museum is much like a sticker and is therefore quite fitting with the protest theme of the exhibition. When visiting the exhibition a lot of the artwork was handmade and quite 'loud' and bold. Therefore the header text I will use should also be quite bold and stand out.
A5 flyer:
The flyer was specific in that it had to include particular elements/content as well as being black and white. I used a brush type for the title of the exhibition as this is representative of the political protest artwork pieces but also taken from inspiration of graffiti which is known throughout manchester. I used gill sans because it is simple and easily read in a wide range of weights which would be perfect for the concertina booklet.
The booklet/concertina
The initial grid-
The booklet:
The artwork of the exhibition is the most important so therefore I tried to create most of the pages with full or partly larger images which flows over more than one page. I used photographs from both the exhibition but also related imagery too given in the pack. I tried to use the body copy throughout the booklet in smaller columns so it could be easily read. See below for the mock up I created for a possible print of the concertina booklet.
I also continued the type/ image usage into a colour poster for the exhibition too:
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