OUGD503: J20 Evaluation

'Brief Considerations:

Ensure that consumers know that J2O is a blend of two fruits.

The J2O logo and bottle shape drives consumer recognition so must be maintained.

The J2O brand is synonymous with the colour green that is on all of our packaging. Please make sure that it features in some capacity when coming up with design ideas.

In the past, the depiction of fruit on our packaging has increased taste credentials so although it’s not compulsory to do so, bear this in mind when coming up with design ideas.'

I am quite pleased with what I have been able to produce for the J20 submission for YCN because I feel as though I have made a huge change to the packaging. I am unsure as to whether they will like the changes but I have answered the brief how I have seen fit to do so. The juxtaposition of the black and bright coloured fruit would ensure the packaging stands out among pastel and lighter coloured fruit juices within the supermarket. But also the bright colours contrast the black within the type too which will ensure the bottles can be clearly read behind a bar too. The colour palette I have chosen is definitely vibrant and fun however by using black and white I feel as though it has matured the design slightly. I followed the advice within the brief and drew the fruit on the box. By using black the packaging could be seen as an alcoholic drink, however the fruit defines the product and ensures the audience/customer knows it is a fruit drink, specifically a two fruit blend. I spent time on my illustrations and digitally painting the artwork in line with the colours I had picked out from photographs. The colours of each of the logo's are continued throughout to create a consistency and a clear understanding of the identification of each drink.