We had a morning session based on design thinking. This is a new way of following ideas and developing concepts. We were given a short brief which was to find a way to get more people in the UK the eat insects. Insects are most commonly eaten in the east in countries such as Thailand and as the reaction from the class proved it isn't common here.
In my group we spent a while writing comments which stated the negatives associated with insects which were mainly based on how they look and the fact that in western culture it is associated with joke tv programs and dirty surroundings. The positives were that insects have a high protein amount and therefore are good for you as a snack. The main problem that we found was thinking of an audience that would accept that insects are good to eat, so perhaps they could be marketed towards children as they are quite daring although I was unsure whether parents would buy them for their children.
So therefore we thought about people who go to the gym. They are interested in their diets and protein intake. They would eat insects without thinking about their consistency. As a high protein and low fat sustainable food source we felt it was important to market the insects as being a recognisable food source so therefore they would be put into a range of different products based on gym snacks. These would include protein shakes in a powder, other shakes would be instantly drinkable as well as other snacks such as bars and a simple bag of insects. James also thought about a name for the product series "Nature" because calling the product after insects directly may put people off but the name nature links to the earth and environment but it a more subtle way.
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