Brief
A fun, creative baby clothing supplier in Vancouver called ’tumtums’ is looking for a rebrand. They would like something with custom lettering, fun, bright colours and an overall playful appearance. They have used a simple animal illustration in the past and are happy to incorporate something like this into the design.
Background/ Considerations
Consider the tone of voice of the design; what would be suitable for a parent? There are several limitations and processes when creating branding which impact on the creation of the design. This includes ensuring all imagery created is suitable for print and web.
Think about the customer and target audience of the store and how this impacts the design created as well as the cost of the printed material. How can the logo/branding be shown across a range of materials? What printing methods should/ could be used?
Mandatory Requirements
Blog posts and design boards to demonstrate your development process and evidence of relevant research, which has impacted your practice.
Deliverables
A consistent brand created for ‘tumtums’. This will include a fully functioning logo, which should work both in black and white or colour across a range of materials.
(Briefbox) Images attached as style guidance:
What needs to be created?
A new logo and brand identity for 'tumtums'. The brand needs to be fun and engaging for young and fashionable parents. The logo creation also needs to be shown in context across a range of different material which could include; shop signage, context of print or a look book, bags, clothing tags and labels, business stationary and perhaps even mocked up as a website/app for digital reproduction.
Ideas and inspiration:
No comments:
Post a Comment