Wednesday, 3 February 2016

Brief 2- Flora- The Boutique Florist

Brief

An independent, boutique florist based in Bath is looking for a simple, natural re-brand across their logo and packaging designs. The brand is called ‘Flora’ and would like the design to be minimal and typographic which will really show off their high quality products. 

They would like a selection of wrapping design, business cards and any other collateral which play to their brand values of attention to detail and simplicity. Include an icon within the design which could be used on its own to easily distinguish Flora.



Background/ Considerations

Consider the tone of voice of the design; what would be suitable for a high quality store? 
Think about the customer and target audience of the store and how this impacts the design created as well as the cost of the printed material. How can the logo/branding be shown across a range of materials? What printing methods should/ could be used? 


Mandatory Requirements

Blog posts and design boards to demonstrate your development process and evidence of relevant research, which has impacted your practice. 



Deliverables

A consistent brand created for FLORA. This will include a fully functioning logo, which should work both in black and white or colour across a range of materials.




(Briefbox) Images attached as style guidance






What needs to be created?

A new logo and brand identity for 'Flora'. The brand needs to be refined and portray high quality as a florist. The logo creation needs to be shown in context across a range of different material which could include; business cards, flower wraps, and other printed goods for the shop. 

No comments:

Post a Comment