Overall I am extremely pleased with what I have
produced for this brief. It is the first time during this university course
that I have created branding which indeed does span over a few different areas
of both print and digital. By researching into colour I have been able to
produce pieces for this brief that I haven't done before. By looking at using
RGB for screen and a neon screen printing ink this ensures that the colour is
highly pigmented and I wouldn't of been able to achieve this through
any other means here at the college.
Through completing this brief I have been able
to refine my illustrator skills as creating a logo using vectors ensures I have
fulfilled the brief in creating something which can be seen at
multiple scales and colours too. In the past I have created work which is
mainly hand rendered to suit my own comfort zone, however I feel more
confident in trying new techniques to ensure that the brief is fulfilled. This
is especially relevant when deciding upon type as I chose to reproduce a sans
serif curved/rounded custom type for the logo and use a simplistic sans serif
font for body copy, these decisions were made when thinking about the
target audience of parents as they want to feel comforted by what they already
know and that is because baby products tend to use these soft lines, as I have
used a colour which is extremely bold and different it is essential that I keep
some elements similar.
Looking at the illustration I have been able
to identify the best ways of incorporating the logo and to
what products, this attention to detail was seen through my choice of
circular gift tags to reflect the shape of the fox and the overall minimal
white colour palette to allow the green to stand out and be the main
focus. The artwork I have created for this brief I believe fulfills the
brief successfully as it provides a clean minimal approach to designing for a
children’s company with the change of a bright neon green to show the brand a
fun and unique store. The use of a sleepy fox illustration is used as an anchor
for the customer to understand that the store is for children/ baby clothes
even though there is the use of neon green. The large amount of white used
within the branding further enhances this idea of innocent and child-like feel
to the branding as this will comfort parents into what they understand as a
children’s clothing store to be.
I have seen on other online portfolios that the
best work is presented in context therefore through purchasing items such
as packaging, baby grows and comforter blankets this brings the brand to life
and shows how it would actually work in real life. Although
this isn't a live brief it was found on brief box I uploaded my work
to my Behance page and it has been interesting to receive positive
feedback about the work I have produced. This brief took a couple of weeks
worth of work to produce including research, design, production and
presentation and I think the amount of effort I put into has shown.
Here is a link to the Behance post:
https://www.behance.net/gallery/30911823/Childrens-clothing-rebrand-tumtums
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