Brief 1- Research into packaging

As part of a brand the packaging of their products and gifts is extremely important as it carries the look and the aura of the company along with it. The branding of tumtums which I am working on currently would be seen as a higher priced range store as it is for stylish parents therefore it would be appropriate to look at how other luxury brands create their packaging.

Hermes:

Hermes is a great example of packaging because they are known for having this bright orange and black combination which spans across all their range within print and digitally too. The bright colour helps it stand out from other examples of packaging as it is rare that companies use such a bold colour such as orange as this sort of colour usually is associated with companies such as easy jet rather than luxury. 

Net A Porter:

Again this is a beautiful example of packaging for a luxury brand as with this they use different variations of monotone/ black. The darker and luxurious feel to the packaging is enhanced greatly by the way it is photographed so this is something I will consider with my own branding for tumtums- using the studio with correct lighting is all part of considerations on how a company is portrayed. If these products where showcased upon a white background they may not have the same aura to them. 

Victoria's Secret:

Victoria's Secret is well known for its garish colours and overall extremely bold and feminine approach to the design element as well as its products.  Everything they create is flamboyant and over the top including their run way shows with the use of wings and also in the shops too with the signage and decoration. This flamboyant and feminine style is also seen in their packaging which is well known when walking through the hight street due to its bold pattern. 

Gucci:

The attention to detail in the packaging and products of Gucci is representative of its brand due to the small subtle elements such as the foiled gold logo and embossed patterns on the bags and gift boxes. What I think works well for this brand is that they have an incredibly simple design which works across a range of platforms. 

The White Company: 

Many of the companies I have shown here amongst others use a large amount of colour as it is the same across their branding. However what is different about The White Company is that their products are often quite minimal and therefore the packaging is incredibly white. This simple design therefore creates more attention towards the products rather than a flamboyant or extremely complex design. 

Tiffany & Co: 

Within Jewellery Tiffany & Co are amongst one of the most popular brands, their products are incredibly popular but what works for their packaging is that they have identified a singular colour to use throughout which is something I will consider. The teal colour shown above is associated with this brand and it is put across their website, shop and packaging too. A singular use of colour along with white and black makes for a simplistic yet elegant design which is well known. For tumtums perhaps the best way to design with colour would be to select one main colour which could work with white and black- therefore the company would be known for one particular colour.