OUGD503: J20- Final Images

 J20- Apple & Mango

J20- Orange & Passion Fruit

OUGD503: Responsive J20

Changing the logo: (orange and passion fruit)

I initially thought about using stripes of the colours within the drink or bubbles (circles):

Stripes/ colours extracted from the drawings. This shows how the fruits blend together through colours:

Although this is far too busy so I will try the idea with dots/bubbles:

Although these don't necessarily work extremely well I like the gradient and will take this idea further to experiment due to the idea of "blended fruits".

I tried a gradient behind the j20 although this doesn't seem to work and the logo itself also needs to be refined in its shape as the proportions of the 0 are not quite correct. 

Correcting the proportions:

I used the darker purple from the passion fruit as the outline because it is a different colour. The colour of the drink itself is a yellow/orange/red tone so therefore I used a different colour to outline the J20. 

Again I have matched this label with the other in adding the black and textured background. The green 2 is to based upon the need for green to be used within the packaging as stated on the brief. 

The colour of the drink itself is an orange/yellow tone so therefore I used the idea of the gradient to fill the J20 as though it was the bottle. 

I also did the same for the apple and mango: 

Although the apple and mango design I didn't use a green 2 as this wouldn't stand out from the other colours. Using white definitely works better as it allows for the number to stand out, which works with the reasons for using black too. Red is outlined as it is taken from the mango's outside colouring. As both apple and mango include yellow and green tones it wouldn't be necessary to also use green within the 2 and could be overbearing. 

The four packs:

I started of with the black and textured background for the pack as well as inverting the stats to black and white. I also added a purple outline to the logo on the four pack so it could be seen among the background. I began making a fixed pattern/ repeat wallpaper style which I could use across the four pack:

However I found because the pattern is quite rigid that it was difficult to allow for the curves of the logo. Therefore I experimented with the placement and found that using the fruit in a bigger proportion and with larger gaps allowed for the four pack to look less 'busy'.

Which seemed to work much better and I am quite happy with the pattern of this artwork. I printed the outlines off to check the proportion of the fruit and it is visible but also small enough to not overshadow the logo and the names of the fruit which is the most important information. 

To follow along with the logo and the use of the orange and red gradient I used this along the back of the pack too. The current packaging has a quote on the back:

Four pack of the Apple & Mango:

To keep the consistency between the two packs I replaced each of the fruits from the first design into the second one from the illustrations I created. 

I also continued with the gradient on the back of the pack which also follows the same pattern as the J20 logo on the front. 

OUGD503: J20

I wanted to initially start with the bottle itself and move onto the four pack afterwards. 

I initially started with the J20 logo and decided that the splashes on the inside of the 0 and the outside of the J made the logo appear childlike. 

This is only a rough idea which I will define properly using illustrator rather than hand rendering the logo. 

The brief also suggests that fruit should be present on the packing in some form so I began illustrating orange & passion fruit. 

Passion fruit isn't the most aesthetically pleasing fruit to illustrate. Instead of creating these on illustrator I have hand drawn them to give them a slightly textured look. Similar to the style which I liked in my research from the Esprit and Belvoir Elderflower packaging. 

Passion Fruit: 

Orange:

I initially thought about using water colour or soft colours but these probably wouldn't stand out on the drinks shelf in the supermarket. 

Editing the passion fruit:

I chose bright and vivid colours because they will definitely make the packing more 'fun'. However when editing on the computer I found that the lines on the design were far too rough so I evened them out: (see below)

I also did the same with the orange through adding different layers on photoshop through digital painting. Using different shades within the illustration gives it a form of depth rather than being a completely flat image. 

As well as using the fruit which is sliced I have illustrated the whole fruit too:

The neck of the bottle:

I initially thought about using all of the illustrations I made but it looks too busy and therefore using just two with type would look more simplistic for a small label. 

White looks too plain and simple for a fruit drink such as J20 so I tried a few different colours including green as they had suggested using green as their brand is known for using the colour green as stated in the brief. 

However the green clashes with the coloured fruit and I felt as though the colours of the flavours would be more important to therefore I tried a few different versions of monotone to allow for the important elements to stand out. 

The black definitely works really well as it allows for the other colours to stand out. This also works more effectively than white or grey because the contrast is much higher. 

I tried a basic font with different colour options however the purple type seems to absorb itself into the black background and doesn't stand out enough. Therefore I think using the red/pink colour within the passion fruit would work best. 

These colours definitely appear more vibrant and stand out from the black background. However I need to choose a typeface that would be more suitable for adults yet still work well with the hand rendered illustrations I produced.

The serif fonts I tried above seemed incredibly formal and wouldn't work with J20's "fun" brand ethos, therefore I tried a few others:

I eventually found a more rounded and formal version of a script font which is easily readable when in a smaller font size:

However it is slightly too thin so I used the bold version of it. (see below)

Overall for a small label I think this would work well as it is simplistic and it is only the names of the fruit that need to visible on it. However from feedback It was suggested that I used a textured background that would compliment the hand rendered style of the fruit as the solid colour appears too modern and plain. 

After which the design looks much better and I am happy with the results. 

I began the same process and followed through this design with the apple and mango fruits:

I initially tried digitally painting solid colours however they are far too flat and make the shape appear flat too. Therefore I experimented with gradients in photoshop and found that using one with a spot works much better and makes the fruit appear more real and rounded. 

I continued this process with the inside of the fruit by picking out colours using photoshop for different layers to try and imitate its realistic colour qualities. 

The final results work really well together and I feel as though through this attention to detail it will benefit the labels of the bottles. 

The mango was incredibly more complicated to digitally paint as I initially thought about using green/yellow tones as thats how they are mostly in shops. However that would therefore make them appear similar to the apple. By looking at photographs and deciding on using red too made the process much easier to distinguish between them. 

I initially made a gradient which followed the colours I picked out of the photograph, however they didn't seem too vibrant and blended in to each other easily. 

Therefore I adjusted each of the colours and their pigmentation to allow for a more vibrant colour palette. 

Which in turn works much better than my initial plan to use yellow and green as the red can be now used on the packaging to highlight certain areas. 

I had a similar problem with the mango as I did with the apple in that is appeared incredibly flat and therefore adding a layer for a gradient gave the fruit more depth and a three diminutional effect. 

The neck label for the fruits: