I have enjoyed this brief as it has been based on print and it something I am more comfortable with in comparison to the previous web based brief. However I have found the 'augmented' element quite difficult as a complex animation wouldn't suit to needs of the audience for my website. It was really interesting to research social issues based advertisements for charities as they follow a similar structure to any other advert, they are just selling their cause instead of a product. The poster, flyer and business card I feel work quite well together and are in keeping with the colour scheme of my website and the overall rustic and natural colour scheme. I chose to work with CMYK as this can be commercially produced through separate plates rather than spot colours. However to reduce cost they could be printed onto a coloured or textured stock with black/white/green spot colours. If I had more time I would like to have been able to produce perhaps a set or series of posters which could incorporate small snippets of information in the form of small note cards or something similar which could be given as a gift or something which can be small enough to go into someones pocket. I also experimented with GF Smith stocks, two being textured and one being 'softy' (special stock- feels somewhat like velvet). The textured stock would work incredibly well for an event with a higher budget because the textured feel to them makes them appear slightly rough and therefore relating to the countryside and the rustic aesthetic of my website in brief 3.
If I had more time I would like to have been able to actually create the pack I had mocked up. Especially as I would of been able to screen print the bag and items such as the notebook too after doing a simple bind. These items would be more complex and expensive for commercial print and therefore would be seen as something extra which isn't necessarily based upon advertising the website. The idea of an event would work alongside the website as an "augmented" or added feature as it adds to the content and information the viewer or audience is given. The events would teach people how to interact and offer the ability to ask questions and learn more in-depth information from professionals and this would further push the charitable plight for people to learn to look after their animals correctly.
I had a few issues with double sided printing in digital print but soon realised it was because I had in fact set up the files wrong, but this is always a learning process and I now how to fix it for next time.
In terms of stock with more time I would have been able to research further into eco friendly products such as:
By using natural products and safer inks, this would of been more expensive but it would have enhanced the idea of looking after the environment.
The research into audience and slogans ensured that I considered all different elements for the written parts of my poster. I think the slogan itself works quite well although I think the print which works best is that of the flyer because it is more interesting and leads the eye towards it. Most charity campaigns on noticeboards/in vets/ riding school are normally red or blue in colour so therefore this would stand out incredibly next to them as it is different in its colour scheme. I think the context of these printed elements would work quite well as the flyer could also be placed into magazines for children (they are initially bought by parents) they could also be placed within pet shops too along with the posters for animals for sale, this would then allow people to question and look at the website whether they are ready for the responsibility of horse ownership as a serious issue. I feel as though the message of my advertisement campaign is clear although it is quite simple due to the time limitations and I think I would have been able to produce something more complex. The visuals including the colour scheme do sit well with the website so I am quite content with the fact they do work together and the viewer could see a correlation between the advertisement and website from the previous brief.
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