The booklet I have created for brief 1 I believe is successful in terms of its purpose for the target audience. I am pleased I have been able to produce a piece of graphic design which would have a positive affect on gaining early diagnosis in children. I set out to achieve a product which would be useful and contain correct information and content along with having a friendly and open approach in its design. I believe I have achieved both of these as I spent a long time researching the information I have included and rewording sections so that they are the correct tone of voice for parents as they want to read something which is short, personal and non threatening.
The colour scheme I used enhances this tone of voice as it is brightly coloured which ensures it is interesting to look at and easy to read. The colours I have used are also non specific in terms of gender or race/culture and therefore are suitable for all parents. This was also relevant in the illustrations I used too as if I created imagery which was more feminine or masculine this wouldn't of been suitable- in the same way portraying a mother and baby would isolate other parents and couples who do not fit the dominant ideology of being a heterosexual parent. The publications I had previously looked at for healthcare were incredibly dull and often quite clinical, for which I have created a design simply the opposite. The advice for changing the font in the crit were extremely helpful as Avenir suits the vector illustrations I used and enhances the friendly and rounded nature of the whole design however it is much more legible in terms of a header font and would ensure the viewer could see this on a shelf full of booklets.
The infographic elements help break up the information into smaller chunks which are easier to read and therefore seem quite simple to look through. I have kept the pages with body copy to minimum but in some instances it was necessary as the information was vital. I struggled with the double sided printing and on a couple of the pages they don't align up fully but this is due to the printer not being completely to the mm when printing on both sides. However if this was printed on a commercial scale I have no worries that it would look more professional especially with its binding too, I used a simple staple to bind the book so that the information wouldn't be interrupted which again could be used on a commercial scale.
Overall I am pleased I have been able to showcase vital information for parents in an interesting and friendly way which is entirely different to regular health publications. The booklet would be found in doctors surgeries, bounty packs and given out by midwives at early developmental stage check ups. This information if put into use would ensure that children could benefit from an earlier diagnosis and parents would gain an understanding of their child's behaviour too. What makes this brief successful in terms of personal progression is that I have been able to prove to myself that I can create work which is of different styles and approaches but I simply need to push myself more and look at a range of different graphic design resources to understand what is needed for the brief as if I had created my design in my usual quirky/sketched/illustrative style this might not have been as successful or appealed to younger parents who perhaps prefer something quick, simple and colourful.
If I had more time I would like to of experimented with papers which perhaps had a more tactile and textured feel to them and looked at ways in which the pages could be bound with stitching as this would of enhanced the idea of it being quite human- however this would be costly and only suitable for one off pieces. The design I have created works both printed and as a digital publication so therefore could be shared on both types of media, the simple printing and stabled bind would be ideal for cheaper cost as the more experimental approaches I spoke about would be suitable for a higher budget.
The colour scheme I used enhances this tone of voice as it is brightly coloured which ensures it is interesting to look at and easy to read. The colours I have used are also non specific in terms of gender or race/culture and therefore are suitable for all parents. This was also relevant in the illustrations I used too as if I created imagery which was more feminine or masculine this wouldn't of been suitable- in the same way portraying a mother and baby would isolate other parents and couples who do not fit the dominant ideology of being a heterosexual parent. The publications I had previously looked at for healthcare were incredibly dull and often quite clinical, for which I have created a design simply the opposite. The advice for changing the font in the crit were extremely helpful as Avenir suits the vector illustrations I used and enhances the friendly and rounded nature of the whole design however it is much more legible in terms of a header font and would ensure the viewer could see this on a shelf full of booklets.
The infographic elements help break up the information into smaller chunks which are easier to read and therefore seem quite simple to look through. I have kept the pages with body copy to minimum but in some instances it was necessary as the information was vital. I struggled with the double sided printing and on a couple of the pages they don't align up fully but this is due to the printer not being completely to the mm when printing on both sides. However if this was printed on a commercial scale I have no worries that it would look more professional especially with its binding too, I used a simple staple to bind the book so that the information wouldn't be interrupted which again could be used on a commercial scale.
Overall I am pleased I have been able to showcase vital information for parents in an interesting and friendly way which is entirely different to regular health publications. The booklet would be found in doctors surgeries, bounty packs and given out by midwives at early developmental stage check ups. This information if put into use would ensure that children could benefit from an earlier diagnosis and parents would gain an understanding of their child's behaviour too. What makes this brief successful in terms of personal progression is that I have been able to prove to myself that I can create work which is of different styles and approaches but I simply need to push myself more and look at a range of different graphic design resources to understand what is needed for the brief as if I had created my design in my usual quirky/sketched/illustrative style this might not have been as successful or appealed to younger parents who perhaps prefer something quick, simple and colourful.
If I had more time I would like to of experimented with papers which perhaps had a more tactile and textured feel to them and looked at ways in which the pages could be bound with stitching as this would of enhanced the idea of it being quite human- however this would be costly and only suitable for one off pieces. The design I have created works both printed and as a digital publication so therefore could be shared on both types of media, the simple printing and stabled bind would be ideal for cheaper cost as the more experimental approaches I spoke about would be suitable for a higher budget.
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