After looking at lots of different layouts and examples of editorial design and info graphics I started a few sketches before beginning some digital designs of my own:
Work for critique tutorial with Danny:
From the research into colour palette I used this across my design (see below).
I also used vector graphics for my illustration as it ensures a consistent clean and minimal design which is legible and can be easily read by parents. I also chose a sans serif font within my design which is because it needs to portray a certain element of professionalism you would not gain from hand rendered type or a decorative font nor the being completely formal which a serif font often portrays. Along with gill sans for the body copy as it is rounded and seems friendly- this is especially important for parents as they want an approachable tone of voice.
In the first page along with others I have used different grids on each page due to the fact Autism is not a precise disorder- individuals are completely unique. However people who have Autism can have similar characteristics linked to the disorder this is shown through the consistent colour scheme and font choice, each page is different which is to represent how each individual is different too. The page below I have used boxes of colour which break the grid and therefore show how the spectrum is not set or ordered.
Making the autism warning sign page format:
I wanted to show the information in a simplistic way to it was easy to read and wasn't boring to look at much like a regular list. This is why I decided to use shapes which I have previously seen in info graphics, some form of diagram. By using colour it breaks up the information into something which is visual and therefore easily read.
I used speech boxes/ lines toward the boxes to balance out the shape as each of the three pages has different development sections.
I also added a section including regular development milestones so it forms as a comparison with autism warning signs. Therefore parents are clear in terms of the content what to look out for. Instead of using a warning sign like I did in the image above I thought it would be relevant to display an example of behaviour in a baby of that age.
I used silhouettes of babies at different ages to ensure that it creates a consistency with the minimal info graphic style of design I have created for this brief. They are are non gender specific and not specific to any race as I have continued with my varied colour scheme which is quite neutral in terms of gender/race ect.
Continuation of pages: I used three colours but changed each section this ensures that the pages are similar but different enough for the viewer to understand that they are separate development stages.
So far I quite pleased with the progress I have made in terms of my design and the design elements which make it have a purpose for parents as an audience. When I showed this for critique I was incredibly pleased with the feedback as this is something which is completely out of my comfort zone.
It was suggested that I should look at my font choice in terms of my header font, I will look at other sans serif fonts such as Avenir. Along with my font choices it was also suggested that I re-look at my layout in terms of the gutters in the pages which is something I will consider when choosing my binding method. I also need to add a page to the end which will include a whole range of different extra links of information for parents to look at themselves. We also spoke about the binding choices available and it was suggested that I could create a concertina fold but due to the amount of pages this could be quite difficult to handle. Therefore perhaps a perfect bound book or saddle stitch book would be a good option due to the simplicity of its usability for parents- the information needs to be read and parents do not wish to be confused.
My next step is to create the last page and experiment with my font choice along with how it will be bound which includes how the pages will look together.
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