What makes a good advert?
A good advert :
Connects with its audience
Is memorable and easily recalled
Provides information quickly and succinctly
Doesn’t confuse the viewer or make them hunt for the pertinent information
Calls the viewer to action
What makes a good print ad?
A good print ad is composed of four elements:
A provocative image
A strong headline
A paragraph or two of tight, well-written copy
A logo and/or contact information
What makes a good outdoor ad?
A good outdoor ad has the following:
A single, easy to recognize image
Only 3 to 5 words – any more and they’ll be missed
A clear logo or branding
http://www.agamaadvertising.com/index.php?option=com_content&task=view&id=95&Itemid=120
There are some simple principles that define what makes an advert successful.
A good advert:
Is memorable
Provides information quickly and succinctly
Is easily recalled
Doesn’t confuse or overwhelm the viewer.
Connects with its audience, their needs and desires.
Includes a clear, prominent brand logo
Features the company contact information including website.
Has a clear call to action. (Make the next steps you would like the consumer to take incredibly obvious e.g. “To find out more call”)
When designing an advert ensure it includes a high impact, provocative and memorable image. The image used should reflect your brand values and be relevant and engaging to your target audience. Ensure your ad features a strong, snappy headline to capture attention. Consider using ambiguity, intrigue, humor, a play on words or a pledge outlining what you will deliver.
http://www.oysterstudios.com/what-makes-a-good-advert/
For my advertisement I am promoting my website for people to view. The purpose of the advertisement is to encourage people to educate themselves and therefore I want to try and make people think about their actions and perhaps shock them into looking into the information. I will look at some examples of advertisements for charities:
http://fc07.deviantart.net/fs71/i/2011/157/a/c/wwf_campaign_rhino_by_airduster-d3i3x0n.jpg
I quite like this poster as it serves as an info graphic of elements connected to rhinos. The type "critically endangered" stands out the most along with "save" and "14,538" suggesting there are only a small amount left. The tag line at the bottom brings the viewer to the attention of the purpose of the poster. It is an informative design and influential to create action through WWF, in the hope people will visit the website and donate.
http://fc03.deviantart.net/fs71/i/2011/162/6/2/wwf_pollution_campaign_poster_by_airduster-d3iok5m.jpg
This second poster again links to animals and the environment however this is slightly more graphic in its imagery and uses a large image which dominates the page to capture attention of the viewer. The use of "our" speaks directly to the viewer and makes them consider themselves in terms of the issue shown and their affect on it.
http://k02.kn3.net/A8A9FF43A.jpg
This advertisement instead of being text heavy focuses on a large edited image which is shocking and stunning at the same time. It shows how animals can have a better life and the whole ethos and purpose of the RSPCA, but the before/after affect means that it is quite a shocking image and grabs attention of the viewer. The image intrigues the viewer which means they then will read the smaller text at the top and branding underneath. This advert is completed using photography and excellent photoshop editing skills which is something I don't have. To match my own website's style and compliment my own skill set I should use an illustrative style perhaps with some of the content and logo/ colour scheme of my website's design.
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjklJ_oUFy6xq5zmhR1D5E1ju55IOJOMGaNSqMxB58HbpBikGfASZO4lsDGouGWvt8Y_7WUsvyzIwftjo8IOdSXUo8J3IRh9MGg4W1cLYe-9hNtpjD0wHT6h6kvItzUtMwaRU4UhfUqaw/s1600/RSPCAWA0053_Poster_A3_C_thumb.jpg
The playful and informative type makes the poster campaign appear quite friendly and child like. However the message is definitely strong in its imagery. It conveys the idea that people are responsible for looking after animals and suggests that you should help. "Animals can't protect themselves" and then showing the photograph ensures those who are animal lovers and are compassionate want to help and donate through this persuasive campaign.
http://www.hongkiat.com/blog/creative-public-awareness-ads-part2/
Again similar to the rspca campaign posters, WWF have a high budget for artwork creation. The editing in this photograph is phenomenal and represents the coral as plastic spoons which litter the ocean. The imagery speaks for itself in this advertising and makes the viewer think as the purpose of this is to create awareness and make the viewer think about their own actions and their impact on the planet.
What is augmented design?
TASK 12
(What is the potential of interactivity in print?)
https://www.layar.com
Augmented reality through app's such as Layar allow users to become more involved within the printed medium. This means that QR codes can be scanned through a mobile device to allow quick access to the website or link within the QR code. They also allow for images to turn into videos on the device or for it to become animated. This is really useful for selling products as shown in the example above with a car. There also examples on behance:
https://www.behance.net/gallery/8013479/DEAF-MAGAZINE
This example in the behance magazine is an excellent example of where the animation and interactivity is used at its best. The magazine is for deaf people and as part of it they have used augmented reality to allow paragraphs to be signed alongside them.
https://www.behance.net/gallery/4460575/Fabvolution
Augmented reality can also be used to model things in 3D as seen above. Although can be seen as quite gimmicky it could be useful for selling products such as shoes or furniture where it could be shown in a room for example/
Can augmented design help draw people to your website? Augmented design could help bring people to my website through having a quick way of being able to access the website.
Is it all just a bit gimmicky? Or, are there opportunities? What kind of interactivity would be effective for my campaign?
Scanning of the QR code could be really useful however Im unsure as to whether the high technology would necessarily fit the target audience of horse owners. As it is in the countryside and can often be seen as a little rustic, modern technology could clash with it. If the campaign was for children it could link to a quiz or a game based on the information I am giving on the website, or within print it could perhaps be a pop up book or have some form of sliders. However the website is for adults and therefore this wouldn't be suitable.
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