Even though on my initial design I covered different elements of the trip we agreed that it perhaps would be a better idea to split the booklet into different elements that could be applied to all the different types of trips and not just Africa. Rebecca's idea for a minimal and simplistic layout would be more fitting to a universal layout to be useful for the company in terms of it working across a range of products.
Our pages:
Our pages:
We used colour palette swatches from my research into Sara Midda's book- this creates a colour palette from the photographs which resembles nature. We also edited some of the photos used a circle this is to resemble the globe as it a travel booklet too. In the layout we also reused my illustrations which would become more fitting in a pattern if we were to make this a bigger publication these pages would be perfectly suited to being printed on tracing paper.
The information below for the booklet was somewhat taken and reworded from the Topdeck website but also from our own research online. I changed and shortened my own research to fit the word count for the layout of these pages.
It was Rebecca's idea to include a section on food which is something I hadn't thought of before but was an interesting edition to the information I had already researched.
The augmented page works when scanned with the Layar App: (see below)
It brings up a large button to click which takes the viewer directly to the website.
We also mocked our pages up into a booklet to be viewed online too:
Please click the link below-
http://issuu.com/mm250174/docs/topdeck_africa_right_one
Our Design boards for the YCN submission:
I found working on this brief incredibly challenging as it is group work and this is something which I am not used to. I truly find working alone much easier because the way I work can be different to others and this could irritate others who work better rushed or under pressure. Especially with this brief I found communication difficult due to the interviews and breaks in-between it was difficult to talk properly about design ideas. I have learnt many things about collaboration through completing this project even if I am not completely happy with the end result as visually the balance of the work doesn't seem equal. I wanted to show how our idea would work across a few different examples but we ran out of time to do so. In the end product I don't feel as though there are many examples of the work that I had done previously as it is heavily dominated by the work that Rebecca has done for the augmented page and minimal layouts. Perhaps in the next collaborative brief I will work with someone who has a similar mindset about design as I do. Although I'm pleased we were able to compromise and create something to submit to YCN as the deadline was quite tight and we had limited time to create the design. If i had more time I would of wanted to complete the Sally hair dye packaging brief on YCN too as this is something I had started to research before it was agreed we would complete the Topdeck brief.
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