OUGD503: Topdeck (collaborative brief 2)

From reading the brochure I split the information into 10 small pages which I would work for designing content. I began this content by creating imagery in the form of my own photographs and illustrations: 

Photographs- Taken by myself. Some of these photographs need editing to become suitable for the brochure as they are taken in the UK and thus- green grass and hay would not be present in the wild. If this idea were to be taken forward Topdeck would have their own beautiful photographs to but in their place. 

Illustrations: For the other pages to allow for a more informal and fun approach

My initial pages taken to crit with Rebecca: 

My idea was based on a scrapbook approach from looking at similar photographic/illustrative work like Sara Midda's to create a snippet of information based on each trip including the culture of each place. This was what informed my design choices too. I have used different textured backgrounds based on the colours from my design board of inspiration, for example water related activities are coloured blue/green and the beach page has a slight sand texture- they are informed by location. I also used a bold white contrasting font to allow for the information to stand out from the busy backgrounds and be representative of the culture too this is also why I have used some tribal patterns from researching into tribes such as the Maasai Mara. 

(see images below- 10)

However from showing this to Rebecca she also showed what she had been working on: She based her research on Morocca and sent me a layout (see below).

Her idea is incredibly minimal so subsequently she wasn't keen on my idea of including culture into the design as she is more experienced with layout design she wanted to keep the booklet simple and clean cut. Therefore we came to the conclusion that it would be possible to merge these two ideas together and find a compromise as both of our styles of work are completely different. Rebecca also researched into the idea of an augmented element to the booklet, her initial idea was that the booklet could be scanned with the Layar app and extra photographs from the trip could be viewed on a mobile device to allow for extra information. (See below) However we found that from trying this out not all photographs are suitable to fit a square. A better idea would be to allow augmentation in the form of taking the viewer directly to the website to be able to view prices and book a trip or browse larger amounts of information.