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The Barry M logo is definitely an extremely feminine font in its connotations as it is used for makeup, the free flowing/ hand written nature originates from the sable/bone techniques however it is refined into a beautifully crafted script font. The use of a script font as a title definitely gives it personality and it is used for its aesthetics rather than its functionality as a font- script doesn't work in body copy because it is incredibly difficult to read.
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