Wednesday, 26 March 2014

OUGD404: Type Journal


Whilst in hospital it was a good opportunity to see how fonts were used for their function rather than their form, on the whole labels for small amounts of text (as seen above) are written in a sans serif font. The simplicity of the font definitely affects why it has been chosen as the minimalistic letterforms are incredibly legible and therefore readable too. The most important information (product) is put in a larger point size and used as bold to make this information clear. I also found that throughout hospitals it's really helpful to have fonts which are simple and effective in terms of their readability and legibility. The use of fonts and their function is definitely something which as graphic designers we must consider, as in this same instance if a script font was used- it would not serve its purpose even though it would look aesthetically beautiful. 

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