Wednesday, 12 March 2014

OUGD404: Type Journal


I really loved this elegant typeface when walking past the bakery in Leeds. It's quite interesting to see that French inspired stores in England use quite similar fonts which are quite delicate and feminine to give an aura of sophistication. The contrast of thin and thick lines definitely pushes the idea of the font being quite delicate and beautiful (matching food choices) but also the use of flourishes on the L makes the store appear quite fancy. 

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