Brief:
During this week you will design and produce a folded leaflet entitled "My Design Process" that describes your understanding of the design process and specifically how you apply this process to your own work. This assignment will allow you to explore the nature of design at an increasingly commercial level while also exploring creative approaches to leaflet design and folding.
This brief is only one week long and therefore will be very intensive. You will be given support by your tutors in the form of crits and tutorials while studio tasks will focus on aspects related to constructing and designing leaflets. You will be expected to explore and experiment with paper and card stock: folding techniques and styles; and graphic concepts and communication. Your progress, developments and creative decisions should be documented in your studio blog.
At the end of the week you will present your final leaflet design and plan for print to the rest of the group. You will receive feedback and points to consider during this final crit.
- You are graphic designers, everything you produce should be designed, considered and effective. You need to be in complete control, even if it's carefully arranged to look casual! Don't ignore your knowledge of layout but expand upon it!
- Leaflets are ubiquitous! They are a favoured medium for many businesses and organisations for delivering information to customers and clients. Most commercial printers will offer at least some leaflet printing/folding services while others will offer more complex and sophisticated folding and printing packages. Therefore it is important to consider not only the potential of leaflet design but also the financial and practical limitations.
- The design process: In developing your understanding of the design process at an increasingly professional level you will show that you have considered the financial, practical and time-based concerns in regards to leaflet design.
1. A completed leaflet printed and folded
2. A body of research and preparatory work
3. Folded card stock experiments (with annotations)
4. Evidence of contextual research (the design process, communication,
creativity, etc.) that informed your work.
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