Thursday, 7 November 2013

OUGD403- Brief 2: Further Development

From asking people their opinions on my work within the previous developments I found that the main feedback was to work on simplifying the letters into large and wide letterforms (three dimensional) therefore portraying the idea of occupying space physically. 


After receiving this feedback I then experimented with removing parts of the letterform much like my initial letter "I". However I intersected these letters in several proportions to create the idea of a structure. I felt that the darker contrast between black and a mid grey tone worked the best and therefore I will pursue this idea into a full alphabet set.




Final Design:


Printed Matte A2:


After printing my A2 poster design the feedback I received was that my initial word was quite hard to understand from my design, however they state that "occupation" was incredibly hard to portray within typography. There were also mentions that my experimentation worked well with using the 3D tools within illustrator as well as removing sections. However from looking at my final design I think that this text would not be suitable for body copy, as it is too details and large. In context this alphabet set based on occupation could work in relation to typography with buildings.

I used my font below in a few different ways:




I think this font works best when used for only smaller words such as headers, they could also work as a magazine. If I were to further develop this idea I think I would create a body copy version of this text also which is much more simple to use. I would also experiment with using this within books/ magazines based on buildings or photography and use acetate to add a layer showing the 3D element to the font. I think this font would also work incredibly well hand rendered or made out of materials such as wood- therefore being able to experiment with light and shadows within photography. 

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