Thursday, 28 November 2013

OUGD405: Brief 1- Ideas

(From Design Context Blog)
"From looking at a variety of frames within my research I have found that the most important elements I want to concentrate on is how the audience can be captured. As I have been looking at upper market stores (such as in the Victoria Quarter) I found that the craft of the frame seemed to be highly important, therefore I think the image and the text used should reflect that. I found how Selfridges convey their photo frames is highly interesting because they focus on the idea of the building, I wanted to explore this further perhaps if there was a store that sold photo frames within the Victoria Quarter in Leeds. "








These images I photocopied and edited in photoshop to experiment with the idea of minimal colour within design to concentrate on the shape style of the photograph rather than their colour quality and having the image as the main focal point (much like most backing paper designs). I also used photoshop to try and start experimenting with manipulating image into text and merging. 

From looking at my photographs of buildings and architecture I had found that there was another idea that I could experiment with. The idea of "frame within a frame" which is part of the formal elements within photography- therefore relating to photo frames. Within this idea it could work that I layer photographs and experiment with depth of field along with text on top. This idea could work incredibly well for inspiring photographers and being sold in a creative environment rather than a stereotypically commercial store (Ikea, wilkinson's for example).


After experimenting with a similar technique (from research) by using water colours from my own photographs I found that this wasn't as successful as I had initially hoped. Therefore I think I will try this again using a different photograph using fine liners and ink- the detail in this image has been lost due to the nature of how water colour works and therefore I feel that this hasn't been a successful experimentation. 


Crit of initial ideas:


Feedback:
Before the crit I wrote down three questions which would direct my feedback to help me develop my ideas. I wasn't incredibly sure which idea I wanted to go with so therefore I wanted advice on which they thought worked best. My questions included:
1. Which idea do you think is the strongest?
2. What do you think in terms of media/processes?
3. What would you suggest in terms of improvement?

As a whole the majority of the feedback was directed towards the third idea. as a whole they suggested to look more into calligraphic typography and traditional printing methods, however instead of using traditional printing methods I want to experiment with photoshop as the brief is directed towards a digital way of working. It was also suggested to experiment with use of colour and research more into colour theory and what certain colours contain certain connotations. It was also written that loved that I have thought about creating hand rendered type rather than on the computer before scanning. One of the sections of feedback given was to look into the idea of creating humour and bringing the Victorian era to the 21st Century- however for my target audience I don't feel this would work, however this idea would work for a younger audience. However there were other positive comments such as "simple, to the point, people can clearly understand what the sizing is". Very few people commented or chose my first and second idea and they commented that they would be far too over complicated and contain too much information, as a whole my feedback has drawn me closer into looking at ideas and developing my third idea which is to include the sizing into the frame through written form- "six by four", "seven by five" and "eight by six". Therefore I will research further into typography of this time and possible font choices which I could manipulate with hand rendered techniques as well as using photoshop. 

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