Wednesday, 2 April 2014

OUGD404: Type Journal



I found that Citroën have rebranded with a new custom made type face which is in all uppercase. The font is a really clear and the glyphs are almost square this makes it incredibly easy to read as a sans serif font which is entirely different to the logo as this is quite curved and somewhat rounded like most of the shapes of the cars they are quite friendly looking in terms of their shape. This font is also especially easily read from a distance which is really important for advertising, I have also found that there are lowercase variations for print work/bodycopy:


This new font comes in regular bold and light. 



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