Wednesday, 2 April 2014

OUGD404: Type Journal



The typeface for the brand as a whole is a beautifully crafted roman origin serif typeface. The font is uppercase is incredibly strong in its serif forms which gives it a sense of stability and sophistication as a brand. However Roberts also have a new product which uses a different form of font:


This font is much like a script and resembles handwriting somewhat, the colours and use of font make the product appear quite feminine and delicate. 


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