I found this typography displayed on the wall in Marks & Spencer which I found highly interesting as it a textured font in natural/ neutral shades. It suits its intentions as the texture resembles a hand crafted feel even though it is digitalised. This could also be linked to the texture within food and also the typography below which was also in the Café.
These illustrations and type captured my attention from across the store due to their quirky nature and range of type. This has been hand rendered and then digitised to reproduce however the hand crafted quality still remains in its quirky approach and use of thin and thick line weights.
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