Interflora is well known for its neatly and beautifully packaged flower delivery by various age groups. Their website further enhances the brand experience by clean photographs and plenty of space with limited items. The bar at the top is somewhat small and in terms of thinking about my Flora branding, I would want a larger bar to display the logo. The use of black, white and gold makes the brand appear sophisticated and of a higher class/ quality florist.
In the same way that interflora is well known, eflorist is a widely used delivery service of flowers and their website is very easy to use. The large logo at the top and use of colours throughout makes it a fun and bright website further enhancing its lively personality as a brand.
This website was great to use as it has a simple layout and large photographs, the minimal elements of this website make it great for customer experience.
This website has tried to include textures and a gold colour to somewhat reflect that they stock inter flora products. However the final look of the website makes it appear cheap and badly put together. This is because of the logo at the top which has some form of gradient and clashes with the rest of the website. The use of textures on the website are also unnecessary and over complicate the backgrounds making it appear far too busy. This is an example of what I want to avoid when creating a mock up for Flora.
M&S and Waitrose both have beautiful minimal and simple websites with a large use of white space. The composition of a photograph with type along a banner seems to work really well on the first initial home page.
What I want to include in my design:
Minimal amounts of text
Large amounts of negative space
Black background
Large banner at the top to display logo
The website mock up I created:
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