OUGD603- Brief 6- Research

To understand the market Rio Sol would sit in I researched into current contemporary wine label design in various countries/ store and visited supermarkets to gain more insight. 

This is an example of a Brazilian wine however much like various other high end limited edition wines they use similar design strategies which are very traditional. The use of an offwhite/ ivory textured label with a traditional sans serif typeface is often used. This is because a serif font resembles tradition and reliability and for a limited edition high end wine label this is incredibly important as the audience are usually collectors. 

Again, much like the designs above traditional design elements are often used to sell reliability of wine through use of a crest and serif/ script fonts. The label on the left is different to this tradition and uses colour to create a playful design. Designs like this stand out on the shelf because they are different.  

When looking online at designs the use of black/ white really stands out because of its simplicity. The modernisation of the design appeals to a younger audience because of the vivid colour. 

The use of a box along with the bottles is something to consider for Rio Sol as I will be creating a limited edition collection. 

The two images above are representative of traditional designs for high end limited edition collections. The use of gold foil portrays expense and quality and this is often seen in expensive wines. However these wines with traditional qualities don't show any individual qualities or personality. The context of the country it is from isn't considered, it is simply designed to fit into a market. 

However I researched further and found a project Elmwood in Leeds completed for Morrisons supermarket: 

What I found interesting was that they showed inspiration behind the design on a form of mood board. The inspiration behind the design for Rio Sol will be really important as the brief is to create a unique way of marketing the wine. Within Elmwood's project they created designs for various departments in the super market. 

As Elmwood suggest in the quote above, new world wines are designed for their quirky nature. Memorable designs stand out on the shelf because of their use of colour and unique nature. 

An example of this in the supermarket is Yellow Tail Australian Wine. The use of colour and simple kangaroo illustration stands out on the shelf and is memorable due to its simplicity. 

This is also put through into an advert for the wines which brings them all together as a set. 

Another example of a wine that stands out is this echo falls design. Even though they use photographs and not illustrations the splashes of colour and vibrant layout stands out against the traditional wine labels.