Brief
Sam’s Sweet Chilli Sauce Co. need a re-brand for their range of bottled sauces to be sold in supermarkets. Initially, the branding needs to be applied across three versions: sweet & mild, medium and super spicy. Think about the colour palette and typography and how the packaging can stand out against its competitors on a shelf. Design the labels as flat images and then visualise what they would look like on 295ml glass bottles.
Background/ Considerations
Consider the tone of voice of the design; what would be suitable for a supermarket?
Think about the customer and target audience of the store and how this impacts the design.
Mandatory Requirements
Blog posts and design boards to demonstrate your development process and evidence of relevant research, which has impacted your practice.
Deliverables
A range of new packaging for Sam's Sweet chilli sauce including three different variations in the set. This will include a fully functioning logo, which should work in black and white as well as a brand colours across a range.
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