As
a personal brief I feel as though this was a successful project. The concept of
creating a wine collection, which is representative of its culture, worked
really well. I received feedback from family friends who are Brazilian and they
loved the entire design especially the use of colour. By using fireworks it
gives the design a vibrant personality linking to the Rio De Janeiro Carnival.
By using a serif font it comforts the usual wine collector that this brand is
reliable however the design provides a completely new outlook on new world
wines. By designing the wrap for the wine bottle, box packaging and also an
advertising print it shows how the brand could work in wine collectors stores.
By
completing this brief I have been able to further my knowledge with packaging
design and use of colour within branding and artwork. I have also been able to
see how this could work within an actual design by mocking the designs up
digitally. If I were to further this design project it would be to take
different brands from around the world and create limited edition alternative
artwork for them.
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