To gain an understanding of authentic Indian cultures I spoke to my neighbour and his family along with looking in various books/ websites to gain a better understanding and to educate myself on the various different elements of culture specific to India. Below is a collection of different visual examples I found that could inspire a new Indian restaurant concept.
Symbols of idea:
National bird, peacock
National animal: Tiger
National Flower: Lotus
National fruit: Mango
Taj Mahal
River Ganges
Food, spices, colour
Diwali
Henna
Hindu Temples:
Festival of colour (Holi):
What I noticed most from discussing these images with my neighbour is the amount of colour found in these images. Of course red is the most common colour of India as it is found in wedding and various other cultural events. However I have rarely found brightly coloured branding in the UK of Indian restaurants. The colour found in food, spices, Holi festival, Hindu temples and fabrics are absolutely beautiful and are definitely something to celebrate within a brand.
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