To understand how to create packaging for Sam's Sweet Chilli Sauce I first need to understand the current market and how to confrom/ break rules in packaging for the super market.
Nando's sauces are incredibly popular and what I like about these designs that stands out is that they don't use photographs of the food/ product to sell it, its a refreshing change. They also work as a set incredibly well due to a consistent logo and layout, the change of colour makes each individual sauce unique. Changing the colour for each product is a useful design tool to create differences between the products which makes them easy to choose on the shelf.
This is an example of the standard packaging found for chilli sauces on the mass market. The use of photography is a traditional and over used method of comforting the customer that what they are buying is in fact the product inside. The logo contains various gradients and an abundance of colours which is the complete opposite to what I found in the Nandos packaging as theirs uses flat vectors and bold colours.
The simplicity of this design ensures that it stands out on the self. The collection of different typefaces ensures that 'chilli' stands out as the main element and attracts attention on the shelf. The use of red conforms to natural colours of the food produce. So even though there is no photography or illustration on the packaging the use of colour ensures the customer is comfortable with knowing what they are purchasing.
I picked this piece of packaging to look at because of the use of colour, the contrast between the black and colours makes the typography stand out. However the overall layout needs more space and less elements as there seems to be too much information on the labels.
Again, when discussing colour a simple idea seen here but the yellow, orange red signifies the strength/ type of chilli. The use of type also has a quite 'edgy' aura to the design and therefore portrays the brand as quite young and alternative. Chilli as an ingredient is often considered something which is daring due to the heat and spice, this is why the design of Sam's Sweet Chilli Sauce would be able to be seen as somewhat alternative in the supermarket as the buyer is often searching for hot ingredients.
This design stood out to me because of the layout of the typography and use of colour to define flavours. The contrast between black and white really works and this colour palette is a design idea for consideration when creating ideas for Sam's.
Heinz has always been a popular brand however I saw this packaging online and the use of colour really makes the packaging unique to the other products ive seen before from Heinz. The use of red, orange and green are natural colours of chilli and would be a great choice of colour palette for Sam's especially with the choices of mild, medium & hot.
From visiting the supermarket and looking at jars on the shelf as well as online I have found that the designs that stand out to me include these features:
No photography
Bright colours and contrasts
Bold typography
Use of black & white along with a colour
Sets include various colours with the same layout
Illustration or patterns of colour
They stand out with these features because the majority of the mass produced goods are created cheaply and people buy them for this reason such as supermarket own brands. Sam's Sweet Chilli Sauce needs to stand out from these super market brands as having personality and a considered design, this means that they can have a higher price range on their products as they are a premium brand.
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