Sunday 22 May 2016

OUGD603: Brief 10- Brand Concept

Name of brand: CASSIA. Interesting and sweet aromatic spice. 

Logo Icon: Lotus inspired flower resembles style of tiles found in 
traditional Indian temples & Diwali. 

Logo type: Modern and simple to aspire the brand to be a high end city based Indian Restaurant. 

Aura: Positive, colourful and sociable. The inspiration of  Lakshmi brings hope to anyone to enters the restaurant. The brand hopes to spread positivity through shared enjoyment of food and atmosphere. 

Colours: Bright and bold colours inspired by Holi, the festival of colour. 




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