From researching I found that there are various symbols of India but the most relevant is the Lotus. It resembles purity and wealth which is what I the brand to represent as a high end restaurant.
National Flower of India: The lotus flower has a very significant position in Indian mythology. It is the flower of goddess Laxmi and symbolises wealth, prosperity, and fertility. Also, it grows very uniquely in dirty water with its long stalk far above the water, bearing the flower on the top. The lotus flower remains untouched from impurity. It symbolises purity, achievement, long life, and good fate.
Names of spices would link to the products within the Restaurant. Some that I considered.
Clove
Cumin
Star Anise
Juniper Saffron
Cassia
From discussing these and gaining feedback I mentioned the patterns and floral designs of Henna which links to the symbol of the lotus. With this in mind it was suggested that Cassia would be the perfect fit as it is feminine sounding and it is a sweet spice.
Brand Name: CASSIA
Development of logo:
Because it is a high end restaurant/ take away that would be based within a city environment it would be best to use a clean modern font. I experimented with the colour yellow because of my research Mango is India's fruit symbol. I also found these bright tones within the temples and Holi.
For the icon of the brand I researched into Indian culture and found that colourful floral designs are incredibly important during Diwali.
A rangoli is a colourful design made on the floor near the entrance to a house to welcome guests. At Diwali, Hindus draw bright Rangoli patterns to encourage the goddess Lakshmi to enter their homes. Hindus believe that Lakshmi fills the home with her protective spirit, wards off misfortune and encourages prosperity, and pictures of Lakshmi are often found in shops, restaurants and offices.
Development of logo:
Because it is a high end restaurant/ take away that would be based within a city environment it would be best to use a clean modern font. I experimented with the colour yellow because of my research Mango is India's fruit symbol. I also found these bright tones within the temples and Holi.
For the icon of the brand I researched into Indian culture and found that colourful floral designs are incredibly important during Diwali.
A rangoli is a colourful design made on the floor near the entrance to a house to welcome guests. At Diwali, Hindus draw bright Rangoli patterns to encourage the goddess Lakshmi to enter their homes. Hindus believe that Lakshmi fills the home with her protective spirit, wards off misfortune and encourages prosperity, and pictures of Lakshmi are often found in shops, restaurants and offices.
This concept of creating a version of a rangoli is a brilliant way to incorporate authentic Indian culture into a new UK based brand. It encourages a positive way of thinking which enhances the entire brand ethos of happiness which can be seen through bright colours and enjoyment of products.
The final logo:
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