Brief
A small cafe/ patisserie called MARVELLOUS MACAROONS is looking for a simple, colourful re-brand across their logo and packaging designs. They would like the design to be minimal and colourful to showcase the varied flavours of macaroons they sell.
They would like a selection of business cards and any other collateral which would help their brand gain attention on the high street.
They would like a selection of business cards and any other collateral which would help their brand gain attention on the high street.
Background/ Considerations
Consider the tone of voice of the design; what would be suitable for a fun patisserie?
Think about the customer and target audience of the store and how this impacts the design created as well as the cost of the printed material. How can the logo/branding be shown across a range of materials?
Mandatory Requirements
Blog posts and design boards to demonstrate your development process and evidence of relevant research, which has impacted your practice.
Deliverables
A consistent brand created for MARVELLOUS MACAROONS. This will include a fully functioning logo, which should work across a range of relevant materials such as a menu design, shop signage, packaging, business cards & coffee cups ect.
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