Wednesday 18 May 2016

OUGD603: Brief 9- Collaborative Packaging project with SUNDAY Candles

Brief

An independent, creative candle company based in London requires a simple, colourful 
re-brand across their logo and packaging designs. They hand craft the candles with unique and distinctive scent combinations and would like the design to be minimal and typographic to showcase their high quality products. 

They would like a selection of designs suitable for stickers, bags boxes and a website which all coexist together consistently with a brand concept. The concept should portray the fun and creative nature of the company. 


Background/ Considerations

Consider the tone of voice of the design; what would be suitable for a unique, creative and fun store? Think about the customer and target audience of the store and how this impacts the design created? How can the logo/branding be shown across a range of materials? What printing methods should/ could be used? 


Mandatory Requirements

Blog posts and design boards to demonstrate your development process and evidence of relevant research, which has impacted your practice. 


Deliverables



A consistent brand created for SUNDAY. This will include a fully functioning logo, which should work across a range of materials to create consistent new branding. 




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