Monday 2 May 2016

OUGD603: Brief 3- Penguin: Idea Development


From these sketches I had several ideas which included: 

- Femininity, make up, dresses ect
- Punk Zines and rebellion, typography
- Attitude and opposites, heels & boots ect. 

From looking at the themes within the book and also the writer Caitlin Moran it gave me inspiration for a few different ideas for the cover. Firstly from researching into feminism and the ideas of the book perhaps using found type or a similar aesthetic could show individuality. 

Excellent examples of this include the original punk magazines which portray the DIY and rejection of dominant ideologies, although possibly seen as adolescent rebellion feminism is full of ideas to ensure that society is progressive and therefore break normality. 


A few experiments: 




However I felt from starting this experimentation it simply wasn't enough. 

This led to researching bold type in another way of use such as a photograph to contrast. 



I took these designs to be critiqued along with the initial sketches and ideas. My favourite idea to push forward was the juxtaposition of using a dress and boots, however other students felt this was too simple of a concept. 

Research into the 'little black dress': 


http://www.realsimple.com/beauty-fashion/clothing/dresses-skirts/little-black-dress-0/little-black-dress-1930


Pictured here are celebrities who show how popular the 'little black dress' is seen here are famous icons such as Marilyn Monroe, Audrey Hepburn and Princess Diana. 


COCO CHANEL: 


'From modest beginnings to international acclaim as one of the most iconic and visionary fashion designers of all time, Coco Chanel’s rags-to-riches story is one of intrigue, power and steely determination. Renowned for her quilted handbag, androgynous suit, Chanel N°5 fragrance, and of course, the little black dress, Team LBD looks back at the astonishing life of this incredible woman whose timeless style has revolutionised women’s fashion to this day.'

COCO CHANEL created the item which is now known as the little black dress, simply an iconic piece owned by most women and a dominant symbol in fashion for femininity. What is important to note and learn from this research is that the dress is an icon and to somehow use this within the cover would be an excellent way of portraying personality. 

To oppose this would be to portray the ideas of rebellion, the Doc Marten Boot. 





http://www.drmartens.com/uk/

Doc Marten's are known for their popularity within the Punk era as a form of expression even though they were originally created as a substantial work boot. The customisation of these boots and their general heavy appearance made them into a perfect shoe for completing the look of a Punk.. or seen after that the culture riots of the skinheads within the 1980's. 


It is interesting to link to this that Caitlin herself often wears Doc Marten boots and therefore further enhances this idea of self expression. 

Other photographs of the wearing of Doc Martens: 





http://www.theguardian.com/culture/gallery/2010/oct/31/dr-martens-anniversary

What is seen within these photographs are mainly the journalist elements of how the wearers of these boots are portrayed. The boots were often seen on teenagers who were 'punk' and rebellious or later within cultural riots known as skinheads. Overall these boots were seen as a way of creating a statement and a provocative message. 

http://www.theguardian.com/commentisfree/2013/oct/25/dr-martens-style-corporate-buyout-permira-boots





From the article I picked out a couple of quotes I felt are the most important as they describe the Doc Marten's boots through history but also as their relevance today. The history of their association with rebellion and danger makes them exciting and still a statement piece of clothing to wear, as suggested within this article feminists within the 1990's wore them and they are still as popular now. 

Other sources researched about subculture: 


https://www.youtube.com/watch?v=I-lykh6-Dc8

http://www.theguardian.com/culture/2014/mar/20/youth-subcultures-where-have-they-gone




Dick Hebdige 

Subculture text




https://books.google.co.uk/books?id=bXhHAQAAQBAJ&printsec=frontcover&dq=subculture&hl=en&sa=X&ved=0ahUKEwj21aq-4rvMAhXlKcAKHVfoBA4Q6AEIHTAA#v=onepage&q=subculture&f=false

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