Moving forward from the previous post, I took the logo samples to a crit and received feedback that it would work best in black and white instead of gold. This would mean that the black and white elements would fit the brief as they asked for a minimal design.
In terms of implementing the brand I thought about what a florist would need to give to customers and created materials that would showcase the design as a pitch for new branding.
FLORA would need:
Florist wrap, in two colours.
Bags for flowers in the two tone.
Shop front signage.
A website for delivery.
Signage for the delivery van.
Cards and envelopes for delivery and gift/ delivery messages.
No comments:
Post a Comment